The Pachamama Paper logo comes from the Inca 'duck' symbol known as 'Nunuma' = the 'duck' symbol of MotherEarth.
(Top left) From this basic paper sketch is it was upto Mr Frank Hasted to make it a reality.
(Top right) First reaction on seeing the drawing "Oh no! it's good but what is it?" or words to that effect !!!
The drawing was studied on many occasion over tea & bikkies until production began. Frank is normally use to making model boats but i felt he needed a challenge. The finished result was worth the hardwork!