Ellie Poo paper is manufactured from 75% UK post consumer waste and 25% dung, from the Sri Lankan elephant. The dung is collected, cleaned up and turned into pulp by the local population, and 5% of all profits are reinvested back into the country, to provide skills training, local employment, education, and other support to the villagers. Tensions between Sri Lankans and the local elephants are high, as the elephants are notorious for destroying crops - the sale of the paper helps to provide an economic incentive for the elephants' conservation, with only up to 3,000 left in the wild. The paper itself is treated using non-chlorine methods to remove all bacteria.